From creative direction to project management
I'm Marisol Garaycoechea, a graphic and sound designer (FADU) and web developer based in Buenos Aires.
I've spent 10+ years working across creative direction, photography, video production, motion graphics, and web development. These days I focus on project management, with an end-to-end view, and rounded that out with a Product Management program at UTN.
That range means when I lead a team, I understand firsthand what each stage involves, and where things tend to get stuck.
Creative Direction
Defining concept, moodboards, and visual criteria for audiovisual and digital pieces, based on an upfront analysis of goals and audience.
Project Management
Coordinating design, development, and content teams, with end-to-end ownership of timelines, deliverables, and client approval cycles.
Web Development
Building custom, self-manageable institutional sites, with a focus on accessibility, SEO, and performance when the project calls for it.
Photography
Directing and producing photo campaigns for advertising and digital content pieces, from art direction to final retouching.
Motion Graphics
Editing and animation for institutional audiovisual pieces, campaigns, and brand content.
